Does this sound a bit like you?
You are a small businesses owner, who has proven there is value in what you do
Although you've been in business for a while, you feel like you've never taken a truly professional approach to your value proposition
You want to do great work (be good, be different, and be genuine), create more value for your customers and develop your strategy to get more sales!
You are absolutely ready for growth
But you're experience the following problem…
Despite your passion you have no clear strategy for how to leverage your full unique value.
You provide too much “uncaptured value” – you’re doing good work for free.
You know you could be doing better “great work”
We are going to help you create more value for your ideal customers, turn it into a marketable Point-of-Difference and build your competitive strategy so that you don’t have to beat the competition… because there won’t be any.
…Bringing something to market others want to buy (at the price you want to sell it)
A 10 week in-person group workshop for small business owners
This programme is for those who want to do great work.
Doing 'Great' Work means
Good quality, good value to others, good consistency, good foundation for teamwork.
Having your individuality captured, your unique value brought forth.
No lies, no exaggeration, no tricks, just good value delivered a way that’s a win for you, and a win for me.
This course will give you clarity about your value, confidence in your offering and pride in your work.
The First Art of Business; 3 core processes required:
The First Art of Business; 3 core skills needed:
This programme will grow your ability in these “First Art of business” skills
Your course is divided up into 10 weeks
You will walk away with the following Outputs:
The Core Value Promise process
- SWOT analysis
- An understanding for how you create unique value (via CliftonStrengths assessment)
- Core Value Promise Canvas
Creating a Clear and Compelling Value Proposition
- Customer profiles established
- Basic consideration for value delivery
- Compiling proof of your value
- Competitor analysis including market feedback and risk reversal
- Developing your happy ending
- Pricing strategy
- Positioning yourself as different and the gatekeeper to your solution
- Clear & Compelling Value Proposition Canvas
Build a Genuine Sales and Marketing Strategy
- Set a basic marketing budget
- Create a marketing calendar
- Draft a headline/one-liner one-two punch
- Present your “always-on” offer
- Create a lead generating asset chain and special offer
- An overarching pre-sale, conversion and past customer strategy with specific tactics
- Genuine Sales & Marketing Strategy Canvas
Who this course is perfect for;
Small and Medium businesses that have proven there is value in what they do (ie; have sales to prove it)
Business’ in their 2nd / 3rd iteration cycle. That is; you are ready to “niche down,” work to win your ideal work, capture more of your value.
Small and Medium business owners who want to do great work (be good, be different, and be genuine), create more value for their customers and develop their strategy to get more sales!! You will absolutely need to be ready for growth btw…
Business’ that want to learn how to make a thorough “leave no stone unturned” run-through of their value proposition to make it as powerful as it can be.
Business owners who want to provide “important” work for their staff to do.
What this course does NOT do;
Prove that your value proposition has immediate viability (if it is a brand new creation) or establish the true market cap for your product (how big your business could grow). That’s why we ask you need to have sales.
The “happy endings” we’re working towards;
Upskill business owners about this “First Art of Business.”
Identify, extract and leverage every bit of value you have to grow your business
Give business owners the foundation stone for building an engaged workforce (ie; give staff important work to do).
And finally, give business owners clarity about their point-of-difference, confidence in what they offer and pride in their work.
Who are we